White Papers For Dummies - Gordon Graham [Epub+Mobi] LittleFairyRG
 
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Author: Gordon Graham
Language: English 
ISBN-10: 1118496922
ISBN-13: 978-1118496923
ASIN: 1118496922
Year: 2013 
Formats: EPUB+Mobi 
384 pages 
Size: 5.8 MB

Metadata and Cover Included.

A fast and easy way to write winning white papers!

Whether youΓÇÖre a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the worldΓÇÖs leading experts in the field.

The fact-based documents known as white papers have been called the ΓÇ£king of content.ΓÇ¥ No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.

Where white papers were once used only by technology firms, they are becoming ΓÇ£must-haveΓÇ¥ items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.

But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist whoΓÇÖs done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon GrahamΓÇöalso known as That White Paper GuyΓÇöprovides dozens of tips and tricks to help your project come together faster and easier.

White Papers For Dummies will help you to:

Quickly determine if your B2B firm could benefit from a white paper
Master the three phases of every white paper project: 
planning, production, and promotion
Understand when and how to use the three main types of white paper
Decide which elements to include and which to leave out
Learn the best practices of seasoned white paper researchers and writers
Choose from 40 different promotional tactics to get the word out
Avoid common mistakes that many beginners make

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